The woman behind it all...

Our Creative Director and Founder, Rayna Hooper, has always felt like a citizen of the globe. So in 2009 when she decided to launch the Holiday label and take on a whirlwind life of international roaming, it seemed like a natural path to follow.

Drawing on her very successful design career in homewares, textiles, property development and visionary retail projects - the Holiday adventure was born, and Rayna embarked on a new life of creating, researching, managing and developing what has become the Holiday Trading & Co Collective today.

Spending her time traversing the world - there are many special places in the world that hold Rayna’s heart. From the busy and colourful alleyways in India, to the quaint and quiet French countryside, the bustling and ever-inspiring streets of Paris, to the isolated and sundrenched islands of Greece, to our city based Adelaide office and her coastal hometown, where the Holiday Trading & Co Collective all began, Robe in South Australia.

Rayna is constantly sourcing new places of interest and meeting incredible women and men along the way, inspiring her to carry on the Holiday journey.